The fight against climate change just got a powerful new ally: LeadingGreen. The NRDC Action Fund and the League of Conservation Voters (LCV) formed this alliance to galvanize influential leaders in business, media, and research to call for climate action in Congress. And it will help elect and support environmental champions across America.
As Juliet Eilperin wrote in the Washington Post on Monday, this is a breakthrough in the conservation movement.
LeadingGreen is the first environmental initiative to make a full-throttled commitment to building political will for climate action. The LBGT community and women’s organizations have used similar strategies to expand their reach. Now the NRDC Action Fund and LCV are strengthening our ability to advocate for cleaner air and a more stable climate.
Let’s face it: in a divided political landscape dripping with money from fossil fuel companies, we have to work hard to be heard. LeadingGreen will amplify our voices in the halls of Congress and in districts around the country. And it will help us build the environmental majority across both parties.
We launched LeadingGreen because the stakes are so high. Last month’s report from the Intergovernmental Panel on Climate Change—the world’s top experts on climate science—confirmed once again that climate change is having sweeping effects on our communities. I live in California, where the worst drought on record is drying up reservoirs and pushing farmers to the brink. I don’t want to leave my son and daughter to deal with even more destructive weather and costly damages.
The single most important thing we can do to combat climate change is to reduce dangerous carbon pollution from power plants—the source of 40 percent of all US carbon pollution. The Obama Administration will propose carbon limits in June. Poll after poll shows that most American voters welcome these limits, but dirty polluters and their allies in Congress are attacking them. Senate Minority Leader Mitch McConnell has already vowed to block the Environmental Protection Agency from putting carbon limits in place.
Now these obstructionists will have to contend with LeadingGreen. We will activate our advocates—clean tech entrepreneurs, Latino business owners, public health experts, media executives—who have relationships with members of Congress. Together we will deliver a coordinated message on the Hill, on the fundraising circuit, and on the campaign trail: vote for climate action, not for dirty polluters.
And we will continue to deploy our LeadingGreen strategy until our nation has addressed the climate crisis. We will encourage people to Give Green: support candidates who champion clean energy and low-carbon solutions. We will encourage them to Meet Green: connect with an active network of influential leaders working toward the same goal. And we will encourage them to Speak Green: raise their voices at the right time with the right lawmakers to promote smart climate policies.
We want to let environmental champions know that voters and donors have their back. This isn’t an easy time to be a lawmaker. They are under constant pressure to raise money in the age of Citizens United, and many have to stave off primary challenges from the right. LeadingGreen will show them there is a movement behind them—a movement to shield future generations from the threat of climate change. And with the support of the American people and the combined force of the NRDC Action Fund and LCV, we will win.